![]() ![]() Without at least two of these, though ideally you have all three, it’s structurally almost impossible for your message to break through. ![]() These are social proof, which gives people a reason to listen to you content creation, which allows them to evaluate the quality of your ideas and your network, which allows your ideas to spread. I found plenty of useful techniques, from cultivating a trusted wingman to help promote you to others, to identifying commonalities with the people you’re seeking to influence so they’ll be more receptive to your message.Īs I came to realize, though, there are three foundational elements to getting your ideas understood and appreciated, elements that underlie everything else. In the course of researching my book Stand Out, I interviewed more than 50 top thought leaders across a variety of different fields to elicit best practices and commonalities. ![]() For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized. ![]()
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